The experience of a life time
By Prema Sagar on Jul 10, 2009 in PR2.0, advertising, insights | comments(18)
I landed in Cannes as a member of a jury eager to lend my experience to selecting the best among the best for the inaugural PR Lions. I returned humbled by the learning from the vast pool of creativity, enriched by the knowledge and thirst for more.
The world has changed – while changing further at an incredible pace. The idea can come from anywhere – advertising, PR, direct, promotions, you name it. And let’s stop cribbing about it not being a PR idea. The Idea wins. I also know that Creativity flows from the young and free. So from hereon you are the King of Rock – not MJ. So let’s see it floowww……Excellence in execution is key to success – using surround sound – digital, traditional media, email, event, grassroots, you name it. Traditional PR is alive but often not relevant, insufficient, does not reach audiences as quickly as digital does. Often digital leads, traditional media follows – almost always.
