Marketing, branding, public relations, and social media news, trends, opinions, resources, and reviews
Renu began her career as a crime reporter with the Indian Express Group, New Delhi, moved into financial investigative genre and quickly rose to assistant editor position in a span of 10 years. She has the distinction of being the youngest reporter (21) at Financial Express investigating the biggest securities scandal of the early 90s. In the late 90s she began an early tryst with mass communications by breaking down complicated economic news so that the readers of her beat stories in The Telegraph understood the impact and would partner the media into finding solutions. She stepped into the corporate sector in 2000 wherein she has been blessed with opportunities to create something new every six months. She has now significant operations expertise in the technology field which include setting up an in-house Software Development cell to develop a gamut of applications for people processes as well as setting up one of India's first online equity trading portals. Her work in overall corporate branding is backed with a fresh perspective...as a career finance journalist, she brings to the business of public / media relations and executive / internal / marketing communications her unique blend of experience of watching corporates communicate to varied audiences as well as what makes for efficient communication to the masses. Internal Communications is her interest area and she'd rather turn Public Relations on its head by addressing the first 'Public' - employees. Work diversity keeps her challenged and allows her to have fun at work.
By Renu Kakkar on Jul 29, 2008 in crisis communications | comments(4)
I was in at the Bangalore’s Forum Mall when I got the first call about the bomb blasts behind it in Madiwala. Having grown up during the time when Punjab insurgency was at its height and traveling through Delhi was a hurdle race through checkposts, the Bangaloreans (is there such an entity?) response to the [...]
By Renu Kakkar on Jul 1, 2008 in worklife | comments(9)
It was 1:45 PM and waiting in the school hall was making me very antsy. I watched with steadily rising blood pressure as couples leisurely trooped in for a school session and cursed dad for my on-time fetish and son for his ban on skipping the session option. The session eventually started an hour late [...]
By Renu Kakkar on Jun 2, 2008 in featured, mediarelations | comments(16)
After years and years as a career finance journalist I shifted into a industry operations unit and quickly realised that:
Creating is tougher than commenting (…on the creation).
Creating is more enriching than profiling (…the creation or the creator).
Creating is much more powerful than criticism (…of the creation or the creator)
Comments, Profiles and Critique remain nevertheless [...]
