We have come a long way now. We are practicing at a time when Public Relations is considered as a core management process not only in theory but also in practice. ‘Remarkable’, the most nominal adjective which denotes the evolution of PR. From being mere press agents to established image managers. Almost. It’s not only [...]

Have you ever felt that you are all back in school being a PR professional. I know I do. Feeling the same anxiety about PC’s and big event as I did in my exam days. Doing three-four rounds of followups as I did my revisions. Every one engaged in their own frenzy of calling and [...]

I always wish to hear these kind of statements from journalists….but alas, The Pursuit of Happiness continues. Friends, how many times has this statement ruined your day, your week or perhaps your month? Allow me to share a heartbreaking tale about a young aspirant who always had something to look forward to.
“There was a young [...]

Client meet: the two words which mean life or death for PR professionals
Don’t take the above statement as an exaggeration of sorts. It is a fact. There are times when we reach for a client meeting well before time and the contrary when we dread going to them. I’ve seen my boss pray for not [...]