Past few weeks (prior to) and post the announcement of a new PR firm through a unique development, many an agency head across the country is having sleepless nights. Backed by really deep pockets, both the head honchos at the new firm and couple of head hunters are doing the rounds actively targeting select individuals [...]

The posts of my co-writers on their love for PR and the anguish expressed over lack of respect for the profession made me ponder the reasons behind. While it is true there are many external factors one can think of, felt there is a certain lack of self-belief/respect that perpetuates it. Let me share with [...]

Thanks Madhuri for the trigger. Here are my two cents on the open double standards practiced by some media practitioners :

We send a pitch document to a journalist and later when you follow-up there will be responses like have not seen the mail, am busy, call me tomorrow, the pitch is not interesting etc. Instead [...]

After couple of years of unconstrained growth, it is my hunch that over the next 12-18 months there will be a correction in compensation (rationalization) across the PR segment. Here is what my hunch is based upon:
-          India’s overall GDP growth is expected to marginally come down this year even though our overall growth rate [...]

The article had multiple triggers the most recent being the question a BBA student of a leading college in Chennai posed post my presentation at a national seminar on entrepreneurship. After my presentation which dwelt on how and why I became an entrepreneur and what are my goals? her question was on the lines of [...]

Allow the heading to the writer’s preoccupation with twisting words to make an impact. No inference to the non-aligned movement the headline is triggered by the recent news of Hanmer & Partners selling out to MS&L. Before offering comments and views, let me try to quickly put this development into some context:
- [...]