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Simple Ideas – key to creating winning PR campaigns – thoughts from Cannes

Ashwani has been reporting from Cannes and he has put up an interesting post on how to produce winning PR campaigns. What he said that I like the most was that any campaign has to be built around a central idea, an idea that is simple yet executed well. I also remember having a chat with Prema Sagar before she left for Cannes (she is the only Indian member to be part of the jury) that one of the core things that she look for will be a clear and simple idea and how that has been executed.

20 PR award categories introduced at Cannes Lions from this year

With 20 PR award categories being introduced at Cannes from this year, PR agencies and practitioners can geared up to submit some of their best work and win some PR Lions. Check out all about the Cannes PR Lions here.
The categories, in case you want to catch a quick glance are:
(SECTORS AND SERVICES)
1. Consumer Goods, [...]

Why Pappu can’t dance: Thursdays with Tushar

Pappu wrote a mail asking for my phone number. He wanted to speak something urgently. I replied to him with a number. Pappu called. Excerpts:
“Am I speaking to Tushar? Same Tushar who writes on India PR Blog?”
“Yes.”
“So, you do exist. I thought you don’t.”
“Many people believe so. You are not the only one. Anyways, go [...]

Can you be the next Asia Pacific PR Student of the Year?

The call for the Media magazine’s Asia Pacific PR Awards, the PR Student of the Year award has been announced. The award is one of the most prestigious awards in Asia Pacific among the PR students community.
The PR student award category was first announced in 2006 in conjunction with Weber Shandwick. The winner of the [...]

Breaking Media Gridlocks When Perception Lags Performance – PR Mind Games

Every once in a  while, there comes the case of a company that is unable to throughput communication in stark contrast to its otherwise brilliant performance indices. I have sought to understand this malady now and again but a chance conversation yesterday with a known genius in the Indian Financial Services space triggered this post. If [...]

ABCI Annual Awards call for entries

The Association of Business Communicators of India has called for entries to its 47th ABCI Annual Awards. There are 40 categories comprising the print and electronic media in which Gold, Silver, and Bronze Awards are given.While most of the awards for the media, check out the Digital Communications awards that are given for ‘communications [...]