Imagine you are pitching a story to a blogger and the latter is not convinced about your story idea. Still you persist. The blogger gets really pissed off and writes a nasty piece about you, your client, and writes in detail about what you have been doing. That is blogger relations for you – [...]

1. Corporate Voice Weber Shandwick Delhi won the 2007 United Nations Grand Award for Outstanding Achievement in Public Relations – The CVWS Delhi team has won this prestigious award for its campaign on sensitizing people on the use of condoms. Read this story in The Hindu Business Line – an excellent case study on the [...]

Free Email Mailing List Managers Annotated

I’m not talking about spamming nor believe in that. But suppose you need to send out a news release to your contact journalists, send event invitations to a group of media friends, or send newsletters to subscribers on behalf of your client – such a tool is bound to [...]

Good Communications Is about Talking Like a Real Person Annotated
“I learned to just say what I have to say, and worry less about how I’m coming across. This is especially important for a freelancer. With the limited time a client has to look for freelancers, they will appreciate proposals that are straightforward and to [...]

Gartner Urges Caution on Virtual-World Business
Despite recent publicity about companies staking out territory in Second Life and other virtual worlds, companies that want to protect their brands or reputations should be cautious about operating on such Web sites, research firm Gartner Inc. warned Thursday.

PR 2.0 – Silicon Valley Annotated

If PR people were forced to do their work in public their entire method would change.

62 ways to improve your press releases Annotated

A press release that your client loves is not as useful as a press release a journalist (and her editor) loves. Make sure your press release will help [...]