Moving PR forward – Press releases will be dead within 24 months. The smart agencies are realising that they have to play in this world and anyone can now play in it….. 70k people are doing their own PR using these tools. Dedicated people read the blogosphere just like you used to [...]

Measuring Social Media ROI: Does size matter? — Mark Hayward – Do you use (or want to use) social media to promote your business but wonder how in the heck you measure its effectiveness to bring in more customers and make more sales?
Micro Persuasion: Forrester Says Paying Bloggers is OK Provided There are Disclosures – [...]

Ads in Google News Turn it into a PR Playground – Last week an eagle-eyed reader alerted SEO blogger Barry Schwartz that one advertiser tried to use Google News sponsored links as a way spread fake news – in this case a false rumor that President Obama was killed. The ad, Schwartz notes, was pulled [...]

How to Present While People are Twittering – People used to whisper to each other or pass hand-scribbled notes during presentations. Now these notes are going digital on Twitter or via conference-provided chat rooms. So the next time you present at a conference, instead of being confronted by a sea of faces looking at you, [...]

Let’s Connect: Using Linkedin to get ahead at work – Ajay Jain
What the book is talking about is LinkedIn, an international business networking website, which can make the world of business a much smaller place. Specially with the network that he or she creates. Interestingly, if you are connected on this business networking site [...]

This 248 pages book, Public Relations for Asia, has just been launched and a brief glance at its index of contents looks promising.
The book is divided into four parts. The first part deals with the context and theory of PR. The second part deals with PR strategy and planning. The third part is on PR [...]