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15 realities and 15 rules for managing reputation online

By Palin Ningthoujam on Feb 4, 2009 in Corporate Communications, Online PR, blogger relations, blogosphere, branding, business blogging, citizen journalism, corporateblogging, industry, insights | comments(12)

Weber Shandwick, in association with The Economist, today came out with a report entitled ‘Risky Business: Reputations Online’ based on a survey conducted among 703 senior executives within more than 20 industries in 62 countries spanning North America, Europe, Asia Pacific and other markets. The report revealed interesting insights:
15 REALITIES
1. Reputation threat level is high: [...]

Targeting Citizen Journalism sites for PR

By Editor on Nov 6, 2007 in citizen journalism, mediarelations | comments(0)

Now this is a subject that is bound to create controversy. The question is can PR professionals target citizen journalism sites for their client’s PR efforts?
Not just the citizen journalism specific sites, but also mainstream media accepting reporting from ordinary citizens. This is a list of the key mainstream media that has citizen journalism initiatives [...]