We are creating Newscast, a news release distribution site at India PR Blog. Everybody is free to register and submit their company/ client press releases. This is how you can start.

According to a survey by PwR New Media among 215 journalists, 89% of the journalists surveyed said email is their preferred method of receiving releases. 6% mentioned snail mail and less than 1% of respondents mentioned social media, RSS, fax, and in person delivery.
Also, 85% of the journalists surveyed said that images are very important. [...]

The array of news papers, electronic channels, internet, radio and blogs that have emerged over the last decade has given national and international exposure to our cricketing heroes. Our cricketing celebrities are exposed day in and day out but what is more interesting is some of them have really become great spokespersons and are able [...]

We generally talk about PR agencies out here on this blog and what we can do to enhance our client and media skills. Well, I found this interesting article on how to become a good PR client. Read on and let us know what does it take to be a good client. What do you [...]

So many times have I come out of meetings with the last words still ringing in my head, “This plan lacks the BIG IDEAS, it’s too plain, “Give us better plans, “Give us out-of-the-box ideas, give us ideas on how we can escalate our existing PR strategies to the next level…etc. etc…” I would then [...]

Strangely, it was a client who taught me this equation, when I’d started my career in PR. I still remember the conversation with the MD of the company, him extolling the importance of PR in his company and me getting very impressed with what had landed in my lap. I was suddenly glad that I [...]