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15 realities and 15 rules for managing reputation online

Weber Shandwick, in association with The Economist, today came out with a report entitled ‘Risky Business: Reputations Online’ based on a survey conducted among 703 senior executives within more than 20 industries in 62 countries spanning North America, Europe, Asia Pacific and other markets. The report revealed interesting insights:
15 REALITIES
1. Reputation threat level is high: [...]

Now is the time to invest in corporate reputation

We have seen that in recent time the spotlight has been put on Corporate America in a way that has not been seen since the Great Depression. Newspaper polls suggest that many investors and members of the general public no longer trust Wall Street and corporate boards for obvious reasons. In order to try to [...]

Austerity Follows Carnage in Corporate India, Will PR Get Hit?

Against the background of this carnage in corporate India, the bean counters are finally seeing resurgence, like desert plants, they have waiting out the decade of exuberance. Today they are rising like the proverbial phoenix from the ashes, and promise to be the bane of many brands, marketing campaigns and other assorted still born initiatives. Austerity is back like the rude shock of a cold water bath in the freezing winter!

Breaking Media Gridlocks When Perception Lags Performance – PR Mind Games

Every once in a  while, there comes the case of a company that is unable to throughput communication in stark contrast to its otherwise brilliant performance indices. I have sought to understand this malady now and again but a chance conversation yesterday with a known genius in the Indian Financial Services space triggered this post. If [...]

Garbage In; Garbage Out – A Contrarian View on PR Agencies in India

I am a little tired of rants including mine so here is a contrarian view, as you can see I do this contrarian thing quite well (or badly depending on your world view today).  This post originally started as a comment and as it grew embarrassingly large, I decided to claim back my Friday from Madhavi [...]

How your Corp Comm Head could help your company feature in the Fortune list – The Rising CCO study

A strong correlation has been observed between a company’s corporate communications and the company’s ranking on Fortune magazine’s ‘World’s Most Admired Companies’ list. The professional background, communications priorities, and inter-organizational relationships of the corporate communications head are also indicators of the ability of a corporate communications department to make a positive impact on a company’s [...]