Weber Shandwick, in association with The Economist, today came out with a report entitled ‘Risky Business: Reputations Online’ based on a survey conducted among 703 senior executives within more than 20 industries in 62 countries spanning North America, Europe, Asia Pacific and other markets. The report revealed interesting insights:
15 REALITIES
1. Reputation threat level is high: [...]

These days a number of media publications in India have mentioned in their stories that corporates are shying away from blogging because of negative comments, besides others. Let me try to give my point of view why the fear is unfounded.
Before that, let’s revisit a bit on why should a corporate blog? There have been [...]

After doing battle with scaremongering for the last couple of posts, here’s me wimping out and spinning my own doomsday special for you. Unusually I have had more than enough sleep so this is not sleep deprivation either. The media is awash with the Union Budget news and I don’t seem to agree with anything [...]

Online PR is a subset of public relations that uses traditional PR tools and techniques in a new medium – the Internet. Since the Internet has radically changed the way we communicate, source, and use news & information; to reach our public we have to know where they are reading, listening or viewing online. [...]

Often we are at a need of corporate blogging case studies for research purposes or sharing with our clients.
So this is a compilation of such corporate blogging success stories available online – there would be more:
1. Microsoft’s Scobleizer blog– Since he set up his blog in 2000 he has been seen as the ultimate geek [...]

Indian corporates are increasingly getting into blogging as it seems so with the increasing number of requests coming to PR agencies for counsel in this endeavour. Rajesh at Blogworks also gave reference to an ET story on how motorcycle manufacturers are studying blogs to gain customer insights. While this may be a progress we are [...]