After the Mumbai terrorist attack, the Prime Minister for the first time, spoke at an important event honoring the country’s corporate heroes. During his 20 minute emotional speech, he touched upon Satyam. The Prime Minister said the Satyam episode is a blot in our corporate image both in India and in the global markets. While [...]

No body on earth could have believed one of the worst corporate crisis in the history of corporate India. All of us know a few years back it happened in the US with Enron and World COM. Even in India again from the same state we saw the folding up of Global Trust Bank. Finally [...]

WELL THOUGHT PR STRATEGY REQUIRED TO FIGHT THIS CRISIS
The ghastly act of the terrorists to India’s financial capital and the gateway to tourist destinations will further hamper inflow of tourists to this great country. The government and several tourism corporations across India from each states has painstakingly built brand India and through the Incredible India [...]

I have been working with PR agencies in India for almost 12 years and the last 3 years have been with a leading agency in India. One of their key clients that I handled was on mobile telephony. As is true to the nature of the client, crisis was an everyday issue.
Crisis always led to [...]

I was in at the Bangalore’s Forum Mall when I got the first call about the bomb blasts behind it in Madiwala. Having grown up during the time when Punjab insurgency was at its height and traveling through Delhi was a hurdle race through checkposts, the Bangaloreans (is there such an entity?) response to the [...]