The cause related marketing or CSR activities is being deployed by many corporates and companies to strengthen their presence in the media on an ongoing basis. While some companies have been working on CSR responsibility with lot of focus and energy there are others who have not diverted completely towards this. One company that comes [...]

This post seeks to address the genesis of PR Firms in India, their move towards specialization, and then back towards a generalist positioning. It further seeks to explore the interrelationship between global and organic Indian outfits and motives for their speedy polymerization. Finally it seeks to draw parallels in trends between the state of the [...]

CSR – The New Age Mantra
With the Standard Chartered Greatest Race just over, it won’t be a bad idea to delve into CSR and PR…Say wot? Corporate Social Responsibility or CSR is the most discussed topic in the alleys and crossroads of communication these days…and why not? Most organizations one knows is indulging in [...]