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Media Game Changers-How IPL Changed Indian Marketing and PR Forever

Last night the Kings XI Punjab made another killing! Shaun Marsh produced what some would colloquially describe as giving a right walloping and Yuvraj Singh followed through with more arson on the pitch; the two are the cynosure of all eyes in the cricket world in India, the Commonwealth continents and many points further.
This wasn’t [...]

Blogging and New Media event in Delhi

As a PR professional, would you be interested in understanding a little more of what is happening on the blogging and new media landscape? Would you like to talk to this community face to face?
The Indian blogging and new media landscape has been highly fragmented so far, with little information available on who is doing [...]

84% PR agencies in India focus on media relations, only 2.5% on consumer touch PR

Only 2.5% of Public Relations agencies in India focus on ‘Consumer touch PR’, while 84% execute the ‘white & pink paper PR’ focused on media relations. This is according to a recent survey conducted among 216 PR agencies in the country by Harish Bijoor Consultants.
(A far reality from what most PR firms portray or should [...]

Get ready for the big daddy of PR conferences – the 29th All India PR Conference cometh

More than 250 PR professionals from across India and abroad will meet at the upcoming mega PR conference – the annual 29th All India PR Conference from December 13-15, 2007 at Green Park Hotel, Chennai. Yup, it’s a three day Woodstock, where the networking will flow free and sharing of ideas and PR guru mantras [...]

Expensive PR events – are they worth it?

I saw this post by Richard at the PR Place talking about expensive press stunts as a waste of money and made me think again about how we organise big media events here in India and do all of them really make sense.
Richard wrote that expensive press stunts are a waste of money which could be [...]

PRSI Chandigarh does a ‘Atithi Devo Bhavah’

The Chandigarh Administration is making a special endeavour to make Chandigarh as the ultimate tourist destination with host of infrastructural developments. However, the most crucial aspect for making a city into a brand, and into a ‘lovemark’ are the people who manage crucial services, and the residents. Since this requires a structured training framework, [...]