Recently we did an event for an eye wear company for the launch of its new collection. Even though I knew it was totally a lifestyle event, I was expecting a little bit of a corporate element in it. May be because I was running away from the lifestyle part of it as I personally [...]

Last night the Kings XI Punjab made another killing! Shaun Marsh produced what some would colloquially describe as giving a right walloping and Yuvraj Singh followed through with more arson on the pitch; the two are the cynosure of all eyes in the cricket world in India, the Commonwealth continents and many points further.
This wasn’t [...]

More than 250 PR professionals from across India and abroad will meet at the upcoming mega PR conference – the annual 29th All India PR Conference from December 13-15, 2007 at Green Park Hotel, Chennai. Yup, it’s a three day Woodstock, where the networking will flow free and sharing of ideas and PR guru mantras [...]

There is rarely an important event where you don’t have a media desk or room. This is usually manned by a well known PR agency, who may have also arranged for computers, Wi-Fi and refreshments for journalists. But are they being resourceful enough to meet the more critical needs of the media present?
The answer could [...]