When I was a caterpillar in the PR profession, I used to enjoy learning everything about the media. Making media contacts was one of my favorite roles. I engrossed in it to the extent that I shifted my profile entirely to media relations.

However, one thing that has confused me is pampering the media [...]

Have you ever felt that you are all back in school being a PR professional. I know I do. Feeling the same anxiety about PC’s and big event as I did in my exam days. Doing three-four rounds of followups as I did my revisions. Every one engaged in their own frenzy of calling and [...]

Yesterday I read an interview piece in one of the advertising news sites in India in which a senior professional of a PR agency sadly admitted perhaps PR is still just press relations in India. Another old report from PATA, which I happened to read yesterday, said almost the same thing. Reading these made [...]

“But I want two corporate blogs, one each on Wordpress and Blogger! I do not want to lose out on any section of my target online audience!!”
A prospective client for digital PR made this statement recently with some enthusiasm and a lot of exasperation, after my two hour long presentation on social media. One deep [...]

I always wish to hear these kind of statements from journalists….but alas, The Pursuit of Happiness continues. Friends, how many times has this statement ruined your day, your week or perhaps your month? Allow me to share a heartbreaking tale about a young aspirant who always had something to look forward to.
“There was a young [...]

Recently I was having a conversation with some industry colleagues. Among them was a new intern who majored from IIMC and who was not so satisfied with her first experiences with practical PR in an agency. She said she often feels like a telecaller who gives unsolicited phone calls, selling stuffs to uninterested and rude [...]