I’ve often compared a PR career to living-on-the-edge – a calling best suited to people who can work really hard and smart; and bring to life ideas that lead to change.

PR requires a special kind of person who thrives on action, on ‘doing’ everyday. PR is a series of short sprints that look quite like a marathon, in retrospect.

Ashwani has been reporting from Cannes and he has put up an interesting post on how to produce winning PR campaigns. What he said that I like the most was that any campaign has to be built around a central idea, an idea that is simple yet executed well. I also remember having a chat with Prema Sagar before she left for Cannes (she is the only Indian member to be part of the jury) that one of the core things that she look for will be a clear and simple idea and how that has been executed.

Facebook provides us an engaging platform today and I see a lot from the PR fraternity participating. Let’s hope we can make use of this to discuss some good PR and marketing stuff. Join us at the new PR community on Facebook.

Edelman has appointed Roger C B Pereira, CEO & MD of R&PM:Edelman as Global Vice Chairman effective July 1.
The first person to be appointed to this position from an emerging market, Roger will serve as a voice of ‘BRIC’ and Emerging Markets in Asia for the firm in Europe and North America. He will [...]

63% of PR professionals in India who participated in the 2nd Unofficial Indian Public Relations Survey on India PR Blog ‘are happy’ being in the PR profession, while 30% are ‘ok’, and 7% are ‘not happy’.
The top reasons cited by those who are not happy being in the PR profession include ‘lack of job satisfaction’ [...]

As much as 49% of Indian opinion leaders interviewed expressed growing concerns about business in India even before the Satyam news broke, according to the 10th Edelman Trust Barometer released in Mumbai today. These concerns about business are not unique to India — 59% for the APAC region, 56% for China, 67% for the UK [...]