We conducted the 1st Unofficial Indian Public Relations Survey in July 2006 and may we say, it was a much discussed topic in the industry. Now it has been almost two years since then, and we think the Indian PR industry needs a quick reality check. What do the PR professionals think of the profession, [...]

With 2009 upon us, we decided to ask some of the leaders in the Indian PR industry on what they foresee in this year.  Check out what they have to say. What do you say? Let’s discuss in the comments.
Ashwani Singla, CEO, Genesis Burson-Marsteller
The recent Satyam saga has demonstrated the close inter-linkage between [...]

Twenty-two years back the Indian advertising was just maturing . We had some of the brightest brains from many management institutes, including the much reputed IIM’s attracting this industry, but that story has come to an end. No major reputed management schools invite advertising agencies for campus recruitment now. The reasons are many – starting [...]

Few days’ back I happen to read a piece in one of the news papers which had highlighted how clients are seriously viewing about their relationship with their PR consultants and partners. I completely disagree in what was mentioned in that story. On the contrary brands must seriously view other communication tools to keep their [...]

Recently a colleague forwarded me a mail that was supposedly sent out to dozens of media persons by a renowned media personality criticizing a certain journalist about her misbehavior with PR folks and saying PR and journalism are part of the communications industry and should go hand in hand. For a moment I was surprised [...]

When I was a caterpillar in the PR profession, I used to enjoy learning everything about the media. Making media contacts was one of my favorite roles. I engrossed in it to the extent that I shifted my profile entirely to media relations.

However, one thing that has confused me is pampering the media [...]