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Bullying at workplace – PR Agencies are no exceptions

Do you think bullying only occurs in big corporate houses where you have to work with a large number of employees and get smarted under a bully? Did you think a PR or an Advertising agency is free from such a social menace? Think again, ask around and you would come across anecdotes that is [...]

Why do PR people pamper the media?

When I was a caterpillar in the PR profession, I used to enjoy learning everything about the media. Making media contacts was one of my favorite roles. I engrossed in it to the extent that I shifted my profile entirely to media relations.

However, one thing that has confused me is pampering the media [...]

Analyzing the past and designing the future: Thursdays with Tushar

 

Recently I picked up a book called “Why So Stupid?” by Edward De Bono and this post is inspired by it. In fact, I wanted to write about why we stopped thinking about PR in our business but ended up writing something else courtesy a copy of a magazine landing on my desk.
 
Well, to be [...]

Shepherding Your Clients in Times of Manufactured Media Exclusives

The rapid expansion in the media space has done many good things for the nation. It has provided choice in beats across entertainment, movies, news and education that earlier was simply not ever thought of or envisioned. The proliferation has brought about waves of soaps, contests and now with the first IPL season shaking India, [...]

The balancing act: Client expectations vs. PR agency performance

Has it not been debated before? Yes, it has been. Have we not wasted enough cups of coffee arguing over it? Yes, we have. So, are we ready to bury and tombstone the topic? No, not in the near future.
The debate over what a client says he wants and what he really wants will [...]

An Issue of integrity

This blog idea was given to me as a thread of discussion to be taken up to explore it further as an issue. The issue is in relation to mis behaviour and disresepect to PR professionals thinking that they come easy. And that is obviously not true. Your comments most welcome; albeit I am sorry I could not divulge details of people I spoke to since most of them asked for privacy of their identities…which I respect