According to a survey by PwR New Media among 215 journalists, 89% of the journalists surveyed said email is their preferred method of receiving releases. 6% mentioned snail mail and less than 1% of respondents mentioned social media, RSS, fax, and in person delivery.
Also, 85% of the journalists surveyed said that images are very important. [...]

Recently we did an event for an eye wear company for the launch of its new collection. Even though I knew it was totally a lifestyle event, I was expecting a little bit of a corporate element in it. May be because I was running away from the lifestyle part of it as I personally [...]

I saw this post by Richard at the PR Place talking about expensive press stunts as a waste of money and made me think again about how we organise big media events here in India and do all of them really make sense.
Richard wrote that expensive press stunts are a waste of money which could be [...]

Does lifestyle PR require PR professionals to bend the PR norm of not paying the media to get editorial coverage? I got this mail from a friend of mine, highlighting a problem that she faces and maybe also by other PR professionals:
I work on a leading lifestyle brand, and understandably the very nature [...]