The next level of measuring PR effectiveness is whether the target audience groups received the messages directed to them. Have they they retained and understood the message that was intended too. Walter Lindenmann labels this level as Outgrowths.
This level of success of public relations campaign will depend on immediate reaction that you will receive or [...]

We as Public Relations or corporate communications professionals are incessantly asked about the ROI (return on investment) on a particular initiative. What I’ve put together below could be a way to answer to that crucial question. We could actually look at it as three different aspects or phases of measuring the success of a particular [...]

Do you measure your PR efforts for your clients? If yes, how do you do it? Do you measure each media clip obtained by the ad value of the size of the clip and present it to the client as the amount of money they have saved? Or do you compare your PR results with [...]

I have seen some of the biggest PR agencies in India, and have seen PR executives working together with many global agencies for various clients. One thing I noticed is that everywhere, at the end of the month, we provide our clients monthly dossiers of the media coverage we achieved for them. I often wondered [...]