We have talked about using Twitter to enhance your media relations practice in the past. We talked about how many journalists are using Twitter today and some of us are now directly pitching to them using the 140 characters miracle. Our media friends love it too – it’s fast, crisp, and devoid of any fat adjectives.

Most of us today are active on various social media sites and in fact, some of us use these sites in our day to day work. So what are the various sites we can get started with? One of the ways I have used social tools successfully in my PR job is in the media relations bit – forming new contacts, pitching to journalists, getting fast information about the media, etc. Below are the top five sites for me. Which are yours?

We are creating Newscast, a news release distribution site at India PR Blog. Everybody is free to register and submit their company/ client press releases. This is how you can start.

My colleagues were sending out media invites for a press briefing tomorrow and I happened to chance upon the invites that were sent out yesterday and today. Mr. Chidambaram’s press conference incident yesterday sure has its consequences in the PR industry.
SPOT THE DIFFERENCES
This invite was sent out yesterday morning:

This was sent out today:

(ok I was [...]

My wife pointed out this very interesting information and I think it’s one of its kind. Murali D, Deputy Editor of The Hindu  Business Line, has a blog called ‘Just In, Just Out‘ where he publishes press releases he receives on his inbox. Very apt name! The subhead reads ‘What’s hot in my inbox’. It [...]

According to a survey by PwR New Media among 215 journalists, 89% of the journalists surveyed said email is their preferred method of receiving releases. 6% mentioned snail mail and less than 1% of respondents mentioned social media, RSS, fax, and in person delivery.
Also, 85% of the journalists surveyed said that images are very important. [...]