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Is Web 2.0 becoming Bubble 2.0; Social Networking becoming Social Notworking?

By Shael Sharma on Feb 29, 2008 in Mobile Marketing, advertise, blogosphere, communication, corporateblogging, featured, industry news, media, mediarelations, twitter | comments(11)

After doing battle with scaremongering for the last couple of posts, here’s me wimping out and spinning my own doomsday special for you. Unusually I have had more than enough sleep so this is not sleep deprivation either. The media is awash with the Union Budget news and I don’t seem to agree with anything [...]

How to use mobile phone SMS in your PR & Marketing campaigns

By Shael Sharma on Nov 22, 2007 in Mobile Marketing, PR tools, PR2.0, featured, mediarelations | comments(11)

There is something happening out there!
SMS or Text Messaging is fast becoming a method of interactive PR and Marketing. The evidence of its popularity is all around but no one has really grasped the significance of this new tool that bridges the online and offline world for consumers. Text messages today can include graphics, video, [...]