There is a very interesting report on Indian youth trends at Ingene.  What stuck me the categorisation of the Indian youth:
1. The Bharatiyas: 67% of the Indian youth who lives in the rural areas with least influence of globalisation, least economically priviledged and high on traditional values and highly Bollywood influenced.
2. The Indians: 31.% of [...]

I couldn’t agree more with what Lakshimipathy Bhat wrote in the Financial Express that the Sunsilk Gang of Girls, often taken as the benchmark on digital campaigns in India owes a part of its success to the massive offline mass media support it got. Often for our clients we most of the time try to [...]

I attended a social media workshop by Dave Evans of Digital Voodoo and author of Social Media Marketing, An Hour a Day, earlier this week at Delhi organised by 2020 Media, and I loved the way he talked the new marketing cycle with the emergence of the social media. Dave also talked about how organisations need to identify various touchpoints that define their products, brands, or service and analyse the performance of each touchpoint in the social media space, how important is each touchpoint , how consistent is their delivery, and how talk-worthy are each. I wanted to have a chat with him at the venue but given the number of people waiting to talked to him, I quickly exchanged cards with him, and requested his inputs on few questions I would later send. I sent Dave eight tricky questions frequently asked by clients. His answers are below.

Weber Shandwick, in association with The Economist, today came out with a report entitled ‘Risky Business: Reputations Online’ based on a survey conducted among 703 senior executives within more than 20 industries in 62 countries spanning North America, Europe, Asia Pacific and other markets. The report revealed interesting insights:
15 REALITIES
1. Reputation threat level is high: [...]

Against the background of this carnage in corporate India, the bean counters are finally seeing resurgence, like desert plants, they have waiting out the decade of exuberance. Today they are rising like the proverbial phoenix from the ashes, and promise to be the bane of many brands, marketing campaigns and other assorted still born initiatives. Austerity is back like the rude shock of a cold water bath in the freezing winter!

The rapid expansion in the media space has done many good things for the nation. It has provided choice in beats across entertainment, movies, news and education that earlier was simply not ever thought of or envisioned. The proliferation has brought about waves of soaps, contests and now with the first IPL season shaking India, [...]