Recently I picked up a book called “Why So Stupid?” by Edward De Bono and this post is inspired by it. In fact, I wanted to write about why we stopped thinking about PR in our business but ended up writing something else courtesy a copy of a magazine landing on my desk.
 
Well, to be [...]

Some of the best brains in the PR industry today have no formal qualification for doing their job. They hold no diploma from any communications institute nor any management certificate. But when it comes to PR strategy and execution, organizations seek them out. What is it that they do? Do they have some practical lessons [...]

Has it not been debated before? Yes, it has been. Have we not wasted enough cups of coffee arguing over it? Yes, we have. So, are we ready to bury and tombstone the topic? No, not in the near future.
The debate over what a client says he wants and what he really wants will [...]

It was after a long lunch session that she shared this with us: “They promised me an exclusive. The interview with the Chairman was to happen in the next couple of days. The meeting was cancelled at the last minute. Reason? The Chairman had to fly out of the country. Next day I saw the [...]

Last Thursday was an eye opener for me. And when I look back at that, I feel so elated and happy to be part of this world. I have discovered a whole new meaning in life and made few promises to myself and to my loved one. I promised to improve myself. I promised to [...]

Recently, I read the report on public relations consulting industry by a leading industry association based on a random survey of PR professional projecting the size of the Indian public relations industry at USD 3bn or an incredible INR 12,000 crores!! It claimed that the industry will double by 2010. The numbers seem incredible. As [...]