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Announcing the 2nd Unofficial Indian Public Relations Survey

We conducted the 1st Unofficial Indian Public Relations Survey in July 2006 and may we say, it was a much discussed topic in the industry. Now it has been almost two years since then, and we think the Indian PR industry needs a quick reality check. What do the PR professionals think of the profession, [...]

Why do PR people pamper the media?

When I was a caterpillar in the PR profession, I used to enjoy learning everything about the media. Making media contacts was one of my favorite roles. I engrossed in it to the extent that I shifted my profile entirely to media relations.

However, one thing that has confused me is pampering the media [...]

How to prove PR is beyond Press Relations

Yesterday I read an interview piece in one of the advertising news sites in India in which a senior professional of a PR agency sadly admitted perhaps PR is still just press relations in India. Another old report from PATA, which I happened to read yesterday, said almost the same thing. Reading these made [...]

Rating the PR agencies in India

An interesting part of our work-in-progress ‘PR agencies and PR freelancers directory’ project might be the community ratings of PR agencies. Any reader of India PR Blog can do a rating out of 5 stars on an agency or a freelancer listed on the directory. We can use the comments section to share our constructive [...]

Preview of the Directory of PR Agencies and PR Freelancers in India: A Work in Progress

Some time back, we announced the ‘Directory of PR agencies and PR freelancers in India’ project here at India PR Blog, and now we are ready to provide the initial listings of the agencies from Mumbai and Delhi. We thank all those who have taken the time out to send in their information. This [...]

The balancing act: Client expectations vs. PR agency performance

Has it not been debated before? Yes, it has been. Have we not wasted enough cups of coffee arguing over it? Yes, we have. So, are we ready to bury and tombstone the topic? No, not in the near future.
The debate over what a client says he wants and what he really wants will [...]