We are creating Newscast, a news release distribution site at India PR Blog. Everybody is free to register and submit their company/ client press releases. This is how you can start.

We, PR pros, have an undying faith in the power of the press release. Every evening, somewhere between 3 and 4, PR execs run to the terrace and load the canons. It’s poetry in motion. With natural grace they slide a fresh press release into the barrel, swiftly point it at the target (in Delhi [...]

I chanced upon an interesting format of a press release. There was no longer the ’so and so company/ person today announced…’. sentence in the opening para of the release. The content was simple and to the point. The spokesperson quotes were not merged into the rest of the content as one long story. [...]

We have heard about press release optimisation for the web, which in simple words means you write your press releases stuffed with keywords that search engines like Google and Yahoo are likely to pick up. This helps in having your press releases come out in relevant online searches and in turn helps boost your marketing [...]

Zoom into Pod Universal, the first PR podcast blog in India by K Srinivasan of Prime Point Foundation and the man behind the some of the top online PR groups. In addition to PR, the blog will cover topics including health, career, management, current affairs, sports, and culture.
I like a recent post in which [...]

Prime Point Foundation’s October 06 issue of Corporate e-zine PR-e-Sense has the results of the survey on Indian corporate press releases. I couldn’t resist putting it here, as I am so in love with surveys in the Indian PR industry. This is straight out of the newsletter.
The survey was [...]