By Ganapathy Viswanathan on Dec 2, 2008 in PRmeasurement, communication, crisis communications | comments(4)
WELL THOUGHT PR STRATEGY REQUIRED TO FIGHT THIS CRISIS
The ghastly act of the terrorists to India’s financial capital and the gateway to tourist destinations will further hamper inflow of tourists to this great country. The government and several tourism corporations across India from each states has painstakingly built brand India and through the Incredible India [...]
By Hemant Arya on May 30, 2008 in Indian PR industry, PR professionals, PRagencies, PRmeasurement, issues, media, worklife | comments(3)
Has it not been debated before? Yes, it has been. Have we not wasted enough cups of coffee arguing over it? Yes, we have. So, are we ready to bury and tombstone the topic? No, not in the near future.
The debate over what a client says he wants and what he really wants will [...]
By Editor on Sep 26, 2007 in PRmeasurement | comments(3)
This is the second part of the series on PR Measurement by Deepak Aneja, communications research professional at a leading global media analytics company and a reader of the India PR Blog. The views here are his. Read on…
Before I get straight into the technicalities of Impressions, let me explain what these metrics are meant [...]
By Editor on Jul 23, 2007 in PRmeasurement | comments(7)
This is a guest article by Deepak Aneja, a communications research professional at a leading global media analytics company and a reader of the India PR Blog. Deepak will write a series of posts here on PR measurement. The views here are his. Read on…
PR Measurement has been under tremendous pressure by [...]
