The voting is done and the results of the recent ‘Let’s rate the media‘ survey on India PR Blog are finally ready. There were around 382 responses out of which around 300 valid and completed responses were chosen. The results are interesting, though not very different to what many of us already know but might [...]

It’s been over a year since we conducted a survey here at IPRB but the last time we did it, we had some eye opening stats coming out. 
Now what is this new survey? The media in India today is often based on on their readership figures, but as PR professionals we know that their content [...]

The rapid expansion in the media space has done many good things for the nation. It has provided choice in beats across entertainment, movies, news and education that earlier was simply not ever thought of or envisioned. The proliferation has brought about waves of soaps, contests and now with the first IPL season shaking India, [...]

My team and I develop PR pitches for our prospective clients. This is one of my KRAs. Planning requires, besides understanding the client’s business and requirements, a lot of research on the industry, the competition, and the current image that the client has in the market. This involves primary researches like speaking to journalists and [...]