Do you think bullying only occurs in big corporate houses where you have to work with a large number of employees and get smarted under a bully? Did you think a PR or an Advertising agency is free from such a social menace? Think again, ask around and you would come across anecdotes that is [...]

It was 1:45 PM and waiting in the school hall was making me very antsy. I watched with steadily rising blood pressure as couples leisurely trooped in for a school session and cursed dad for my on-time fetish and son for his ban on skipping the session option. The session eventually started an hour late [...]

Recently I picked up a book called “Why So Stupid?” by Edward De Bono and this post is inspired by it. In fact, I wanted to write about why we stopped thinking about PR in our business but ended up writing something else courtesy a copy of a magazine landing on my desk.
 
Well, to be [...]

Some of the best brains in the PR industry today have no formal qualification for doing their job. They hold no diploma from any communications institute nor any management certificate. But when it comes to PR strategy and execution, organizations seek them out. What is it that they do? Do they have some practical lessons [...]

I am sure many of us have heard about ‘Art of Living’ and the difference they are making in many peoples’ lives. Today, I am introducing ‘Art of Leaving’ and trying to leave a thought so even while you leave, you can live forever in minds of organization and its people. It is said by [...]

Has it not been debated before? Yes, it has been. Have we not wasted enough cups of coffee arguing over it? Yes, we have. So, are we ready to bury and tombstone the topic? No, not in the near future.
The debate over what a client says he wants and what he really wants will [...]