“Public communication skills are important for anyone who needs to share information with others. Or those who hope to persuade others about an issue”. Public Relations professionals are no exception to this. Many times we, Public Relations practitioners, pay little attention to the formal consideration of our communication skills, especially public speaking skills. In this increasingly information-oriented age, Public Speaking skills are becoming more and more critical. As part of our profession, we need to influence people and win friends to get our work done. And most of the time, that is achieved through our gift of the gab.

Years back, we were doing a CSR project for one of my clients in which it was making community parks for the poor. We were also negotiating with a vendor, who was supposed to put up electric poles and chairs, etc. inside the parks. One day, after a long conference call with the client [...]

As much as 49% of Indian opinion leaders interviewed expressed growing concerns about business in India even before the Satyam news broke, according to the 10th Edelman Trust Barometer released in Mumbai today. These concerns about business are not unique to India — 59% for the APAC region, 56% for China, 67% for the UK [...]