I landed in Cannes as a member of a jury eager to lend my experience to selecting the best among the best for the inaugural PR Lions. I returned humbled by the learning from the vast pool of creativity, enriched by the knowledge and thirst for more.

The world has changed – while changing further at an incredible pace. The idea can come from anywhere – advertising, PR, direct, promotions, you name it. And let’s stop cribbing about it not being a PR idea. The Idea wins. I also know that Creativity flows from the young and free. So from hereon you are the King of Rock – not MJ. So let’s see it floowww……Excellence in execution is key to success – using surround sound – digital, traditional media, email, event, grassroots, you name it. Traditional PR is alive but often not relevant, insufficient, does not reach audiences as quickly as digital does. Often digital leads, traditional media follows – almost always.

Twenty-two years back the Indian advertising was just maturing . We had some of the brightest brains from many management institutes, including the much reputed IIM’s attracting this industry, but that story has come to an end. No major reputed management schools invite advertising agencies for campus recruitment now. The reasons are many – starting [...]

I was fortunate to attend the awards ceremony of the Pink slip awards last year where creative awards were given to agency and companies for creative excellence in recruitment advertising. This is a new and interesting initiative from the Times Group to encourage both the clients and the advertising agency to produce great work in [...]