Marketing, branding, public relations, and social media news, trends, opinions, resources, and reviews
By Palin Ningthoujam on Apr 16, 2009 in industry | comments(14)
The Domino’s Effect – Domino’s brand cultivated over 49 years…damaged in 30 minutes or less. The latest viral video on the Web today isn’t related to an upcoming summer blockbuster, nor the next Chocolate Rain sensation or even the next Obama Girl. Today’s social video frenzy is a real time case study of what happens [...]
By Palin Ningthoujam on Mar 31, 2009 in industry | comments(5)
5 Elements of a Successful Facebook Fan Page – For many companies a FacebookFacebook reviewsFacebook reviews fan page is an integral part of their social media campaign. But, what elements help fan pages build up large followings and what can brands do to emulate the success of others? I’ve put together a list of specific [...]
By Palin Ningthoujam on Mar 17, 2009 in book review, industry | comments(8)
Moving PR forward – Press releases will be dead within 24 months. The smart agencies are realising that they have to play in this world and anyone can now play in it….. 70k people are doing their own PR using these tools. Dedicated people read the blogosphere just like you used to [...]
