Marketing, branding, public relations, and social media news, trends, opinions, resources, and reviews
By Anita Lobo on Aug 7, 2009 in Indian PR industry, insights | comments(15)
I’ve often compared a PR career to living-on-the-edge – a calling best suited to people who can work really hard and smart; and bring to life ideas that lead to change.
PR requires a special kind of person who thrives on action, on ‘doing’ everyday. PR is a series of short sprints that look quite like a marathon, in retrospect.
By Anita Lobo on Jul 21, 2009 in Personal branding | comments(18)
Do we need a ‘personal leitmotif’ that evokes an image without saying a word?
Dramatists, musicians and artists have been creating leitmotifs that imprint unforgettable memories. For instance, Pink Floyd’s The Wall evokes ‘another brick in the wall’ instantly.
You are a work of art
Creating a leitmotif allows us to ‘lead’ viewers into a multi-sensory experience that [...]
