Most of us today are active on various social media sites and in fact, some of us use these sites in our day to day work. So what are the various sites we can get started with? One of the ways I have used social tools successfully in my PR job is in the media relations bit – forming new contacts, pitching to journalists, getting fast information about the media, etc. Below are the top five sites for me. Which are yours?

If public companies are not proactively analyzing these guidelines and establishing internal policies, frameworks, and penalties, then they are exposed to the dangers that loom in the form of overly enthusiastic employees who are enamored with new and shiny social tools and objects. One wrong, irresponsible or casual post, comment, tweet, or status update can produce a domino effect of consequences that have yet to establish precedence. While a tweet, for example, may seem harmless, the activity and response sparked by an update could result in repercussions that trigger SEC investigation and shareholder retaliation. Corporate and marketing executives who normally rely on self-restraint and common sense across the organization aren’t employing common sense at all.

#PRdebate: Can PR step up to the digital challenge? – If by ‘the PR industry’ you mean traditional agencies or ‘the dinosaurs that run PR who don’t get the significance of digital’, as James Warren put it, then i agree PR has already lost. But if we’re talking about the growing band of smart new [...]

My wife pointed out this very interesting information and I think it’s one of its kind. Murali D, Deputy Editor of The Hindu  Business Line, has a blog called ‘Just In, Just Out‘ where he publishes press releases he receives on his inbox. Very apt name! The subhead reads ‘What’s hot in my inbox’. It [...]

Measuring Social Media ROI: Does size matter? — Mark Hayward – Do you use (or want to use) social media to promote your business but wonder how in the heck you measure its effectiveness to bring in more customers and make more sales?
Micro Persuasion: Forrester Says Paying Bloggers is OK Provided There are Disclosures – [...]