When you are in peak you get great laurels and corporates are willing to shell out huge dollars and rupees to tie up with brand ambassadors. But what happens when the barometer drops for various reasons. Few years back it was got to do with the performance of the Indian cricket team in the world cup in the Caribbean where we got knocked out in the preliminary rounds and brands like Pepsi were so livid that they terminated the contract of some of the players. They were not keen at all to use them as brand ambassadors as it may damage the equity of the brand. This is also common with bollywood celebrities for years.

Some of world’s best brands have been built with PR.
With rising media costs and lack of deep pockets to spend, many brands are seriously considering using PR in a big way to promote their brand in the most cost efficient manner. Recently I was chatting with few of my friends who are working on [...]

ASSOCHAM yesterday released a report on the Indian PR industry, which came as a bit of a surprise. I though they aptly called it a ‘random’ survey. It came out of nowhere.
On one hand, this report is a positive development with industry associations now starting to conduct studies on the PR industry. PR researchers have [...]