Living on the edge: A contrarian view of PR
By Anita Lobo on Aug 7, 2009 in Indian PR industry, insights | comments(15)
I’ve often compared a PR career to living-on-the-edge – a calling best suited to people who can work really hard and smart; and bring to life ideas that lead to change.
PR requires a special kind of person who thrives on action, on ‘doing’ everyday. PR is a series of short sprints that look quite like a marathon, in retrospect.
