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All Posts Tagged With: "brief"

The balancing act: Client expectations vs. PR agency performance

By Hemant Arya on May 30, 2008 in Indian PR industry, PR professionals, PRagencies, PRmeasurement, issues, media, worklife | comments(3)

Has it not been debated before? Yes, it has been. Have we not wasted enough cups of coffee arguing over it? Yes, we have. So, are we ready to bury and tombstone the topic? No, not in the near future.
The debate over what a client says he wants and what he really wants will [...]



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