By Prema Sagar on Jul 10, 2009 in PR2.0, advertising, insights | comments(18)
I landed in Cannes as a member of a jury eager to lend my experience to selecting the best among the best for the inaugural PR Lions. I returned humbled by the learning from the vast pool of creativity, enriched by the knowledge and thirst for more.
The world has changed – while changing further at an incredible pace. The idea can come from anywhere – advertising, PR, direct, promotions, you name it. And let’s stop cribbing about it not being a PR idea. The Idea wins. I also know that Creativity flows from the young and free. So from hereon you are the King of Rock – not MJ. So let’s see it floowww……Excellence in execution is key to success – using surround sound – digital, traditional media, email, event, grassroots, you name it. Traditional PR is alive but often not relevant, insufficient, does not reach audiences as quickly as digital does. Often digital leads, traditional media follows – almost always.
By Palin Ningthoujam on Jun 25, 2009 in Indian PR industry, awards, insights, marketing | comments(8)
Ashwani has been reporting from Cannes and he has put up an interesting post on how to produce winning PR campaigns. What he said that I like the most was that any campaign has to be built around a central idea, an idea that is simple yet executed well. I also remember having a chat with Prema Sagar before she left for Cannes (she is the only Indian member to be part of the jury) that one of the core things that she look for will be a clear and simple idea and how that has been executed.
By Palin Ningthoujam on Mar 13, 2009 in PRAwards | comments(11)
We recently mentioned about the introduction of the PR Lions at Cannes starting this year. Well there is another good news. We heard from PRCAI that the Cannes committee ‘has invited Prema Sagar, Founding President of PRCAI and Principal & Founder, Genesis Burson-Marsteller, to be a member of the global jury. Prema is the only [...]
By Palin Ningthoujam on Mar 4, 2009 in awards | comments(31)
With 20 PR award categories being introduced at Cannes from this year, PR agencies and practitioners can geared up to submit some of their best work and win some PR Lions. Check out all about the Cannes PR Lions here.
The categories, in case you want to catch a quick glance are:
(SECTORS AND SERVICES)
1. Consumer Goods, [...]
