By Ganapathy Viswanathan on Dec 2, 2008 in PRmeasurement, communication, crisis communications | comments(4)
WELL THOUGHT PR STRATEGY REQUIRED TO FIGHT THIS CRISIS
The ghastly act of the terrorists to India’s financial capital and the gateway to tourist destinations will further hamper inflow of tourists to this great country. The government and several tourism corporations across India from each states has painstakingly built brand India and through the Incredible India [...]
By Enakshi Kapur on Nov 19, 2008 in crisis communications | comments(2)
I have been working with PR agencies in India for almost 12 years and the last 3 years have been with a leading agency in India. One of their key clients that I handled was on mobile telephony. As is true to the nature of the client, crisis was an everyday issue.
Crisis always led to [...]
By Renu Kakkar on Jul 29, 2008 in crisis communications | comments(4)
I was in at the Bangalore’s Forum Mall when I got the first call about the bomb blasts behind it in Madiwala. Having grown up during the time when Punjab insurgency was at its height and traveling through Delhi was a hurdle race through checkposts, the Bangaloreans (is there such an entity?) response to the [...]
