Marketing, branding, public relations, and social media news, trends, opinions, resources, and reviews
By Bina Emanvel on Nov 27, 2008 in PR2.0 | comments(5)
By far, the most interesting detail about Public Relations and Marketing in the ‘digital’ phase is how the target audience is not just a target anymore. It is the owner and director of your communications campaign. You and I will get the client’s message across only if the message has been approved by the customer [...]
By Bina Emanvel on Sep 5, 2008 in PR2.0, featured | comments(25)
“But I want two corporate blogs, one each on Wordpress and Blogger! I do not want to lose out on any section of my target online audience!!”
A prospective client for digital PR made this statement recently with some enthusiasm and a lot of exasperation, after my two hour long presentation on social media. One deep [...]
