Someone very dear said this to me. Well, If you are expecting me to share who told this to me and in what context it was told to me, then I am sorry my dear friends, you will be disappointed. It’s a secret!

But, what is not secret is here in this post today. This statement made me realize a very important aspect in our life and I started thinking about it. I discovered that many a times we enjoy this immense invisible power that remains with us all the time and we use it knowingly or unknowingly to make our life better.

What is this power? Well, this power is known in many words – I call it love, you may call it affection, Sachin may call it passion and Shah Rukh may call is Kkkkiran – whatever metaphor you may want to use to describe this, but the fact is that we all have this unique and invisible power to identify and judge our actions. This power drives us to make various decisions in our life – a career we have to select, a partner we have to be with, a house we have to stay in, a job we have to do or even a brand we have to buy!

Look at all of us. We wear certain brands of clothes, wear certain perfume, drive a particular car or ride a nice bike or even pick up one particular brand of Basmati rice! Even if we buy something else because of some reason, we always feel little sadness deep within us that probably I made a wrong choice. Isn’t it happened with you more than once?

I have seen people working in a particular organization or working in a particular profession (say PR!?) and do not want to change the job despite getting many lucrative offers or getting repetitive threats from their bosses. I have seen people watching the same movie again and again. I have seen people getting upset when the kids play on the bonnet of their parked car. I have seen people traveling to other corner of the city to have a special tea from ‘that’ tea vender or to enjoy a special paan from a Muchchad Paanwalah! I have seen people spending millions of rupees for small things like getting that special number for their cellular phone… I can go on and on…

But the question is what this Invisible Power is?

Emotions.

Yes, emotions. We are all driven by emotions and nothing in this world can control emotions. Yes, by doing certain action, you can modify the impact of emotions in a positive or negative manner, but you can not take away the emotions from any individual on this earth. Without emotions you can’t even communicate. Narrate your story with passion and your pitch will be accepted by your consumers. All great stories; all successful movies, all successful brands, all successful business, all successful people are driven by emotions and nothing else!

Add a little bit of power of this invisible force in your life and see the difference. Start now and write back to me before next Thursday with your experience and we will talk further. Till then, enjoy the power! Take care.