Now that Hancock is out in all big theaters across India , PR folks must be getting a sweet surprise to see that even a super hero sometimes needs good PR. We have Jason Bateman, a PR guy who after being saved by Hancock deciding to use his PR skills to change the poor image that the drunk super hero has. So what happens next? Hancock surrenders himself to the police and lands up in jail, shaves, dons a clean super hero suit, say nice things to cops, and learns to save people without causing collateral damage.

I quite liked the Hancock’s PR campaign, if you’d call it that. There was no excessive media scouting. The focus was on Hancock and what he needs to do to change his image. There was no ‘this is what I do’ and we have to spin it to make it to look good in front of the public. (are our clients listening? ) No TV and newspaper interviews. You focus on doing something good and the media ultimately follows you. Of course with some good creativity like the PR shock factor in the movie when Hancock surrenders himself to the law, standing apart as a classic PR stunt.

Ultimately, the movie has done some good PR for PR. Cheers to that.

Photo credit: IMDb