Simple Ideas – key to creating winning PR campaigns – thoughts from Cannes
By Palin Ningthoujam on Jun 25, 2009 in Indian PR industry, awards, insights, marketing | comments(8)
Ashwani has been reporting from Cannes and he has put up an interesting post on how to produce winning PR campaigns. What he said that I like the most was that any campaign has to be built around a central idea, an idea that is simple yet executed well. I also remember having a chat with Prema Sagar before she left for Cannes (she is the only Indian member to be part of the jury) that one of the core things that she look for will be a clear and simple idea and how that has been executed.
