What 3 digital marketing channels & tactics will you emphasize in 2009?” Here are the top ten tactics selected: Blogging (34%), Microblogging (Twitter) (29%), Search engine optimization (28%), Social network participation (Facebook, LinkedIn) (26%), Email marketing (17%), Social media monitoring & outreach (17%), Pay per click (14%), Blogger relations (12%), Video marketing (10%), Social media advertising (7%)

Most of us today are active on various social media sites and in fact, some of us use these sites in our day to day work. So what are the various sites we can get started with? One of the ways I have used social tools successfully in my PR job is in the media relations bit – forming new contacts, pitching to journalists, getting fast information about the media, etc. Below are the top five sites for me. Which are yours?

If public companies are not proactively analyzing these guidelines and establishing internal policies, frameworks, and penalties, then they are exposed to the dangers that loom in the form of overly enthusiastic employees who are enamored with new and shiny social tools and objects. One wrong, irresponsible or casual post, comment, tweet, or status update can produce a domino effect of consequences that have yet to establish precedence. While a tweet, for example, may seem harmless, the activity and response sparked by an update could result in repercussions that trigger SEC investigation and shareholder retaliation. Corporate and marketing executives who normally rely on self-restraint and common sense across the organization aren’t employing common sense at all.

#PRdebate: Can PR step up to the digital challenge? – If by ‘the PR industry’ you mean traditional agencies or ‘the dinosaurs that run PR who don’t get the significance of digital’, as James Warren put it, then i agree PR has already lost. But if we’re talking about the growing band of smart new [...]

The Domino’s Effect – Domino’s brand cultivated over 49 years…damaged in 30 minutes or less. The latest viral video on the Web today isn’t related to an upcoming summer blockbuster, nor the next Chocolate Rain sensation or even the next Obama Girl. Today’s social video frenzy is a real time case study of what happens [...]

5 Elements of a Successful Facebook Fan Page – For many companies a FacebookFacebook reviewsFacebook reviews fan page is an integral part of their social media campaign. But, what elements help fan pages build up large followings and what can brands do to emulate the success of others? I’ve put together a list of specific [...]