Sending out press releases to journalists: email still rules
By Palin Ningthoujam on Feb 17, 2009 in Political PR, clientservicing, insights, lifestylePR, mediarelations | comments(4)
According to a survey by PwR New Media among 215 journalists, 89% of the journalists surveyed said email is their preferred method of receiving releases. 6% mentioned snail mail and less than 1% of respondents mentioned social media, RSS, fax, and in person delivery.
Also, 85% of the journalists surveyed said that images are very important. [...]
