Interesting isn’t it? I am Tushar - a small time PR guy trying to find some common ground to be in the league of these two extra ordinary gentlemen. But, whoever has seen all three of us telling stories they might agree to what I am going to say. We all are great entertainers. We all love telling stories. We all love what we do. We all go all out to woo the people whom we love – customers, clients, consumers, teammates and so many other people who matter to us. Well, this story is not about me trying to prove that I am as great a personality as SRK or Steve Jobs is, but this is a story about what makes them what they are today and why I am like them or why you should be like them…

Well, what these guys do? One is the most successful CEO of corporate world and other one is the most successful actor of the Indian film industry. But, both of them have only one job, and the job is to create aspirations.

Look at them. Have you ever seen both these guys making a presentation? I have seen both of them and have learnt a lot from them. And yes, I am reaching somewhere close to them as far as my presentations are concerned… or at least, I would like to pretend that I am in the same league.

When they start, they set the tone right from the beginning itself. They start a story with a gripping headline which grabs your attention from the very first sentence itself. They create larger than life image. The words they use make you feel demanding more and you are in their grip. Steve likes to use superlatives at any given opportunity, so does SRK – excellent, path breaking, amazing, redefining and these metaphors sound so nice when they are used properly (obviously not in our press releases!), so use them…

They make meaningful dialogue with the audience, which reflects their true personality. They don’t hide emotions, they even show their arrogance. They convincingly involve you with their passion for the profession using the great sense of humour and perfect timing of delivering the story with proper voice modulation. The complete showman style – for us our presentations are our movies and we need to live those moments. Even if there are numbers, we have to make it more meaningful so that client doesn’t have to look for a calculator or Dr. Math’s book. If you are using power point – learn the art of Zen, which makes you realise the best known principle of life to live with is minimum is maximum!

The passion and experience combined with in-depth knowledge of what you do is a lethal combination for any presenter. But conditions apply. Use it wisely. When you can kill an elephant with a small needle why to use F-16!? Use everything in right quantity. Focus on quality and enjoy every moment of your interaction with the audience. Laugh with them. Dance with them. Do something they never expected – I remember in one of the presentations, I went with ‘Manjira’ (I am sorry but I don’t know what is it called in English!) and in middle of the presentation I removed them from my jacket’s pocket and played music! Well, it was to prove a certain point and to wake up few of them. Many of the participants whom I am still in touch with remember me as the “Manjira man!” :) and I achieved what I wanted…

Many a times, I won pitches even without opening up my laptop for creds! And it is possible. If I can do it, you can also do it. It’s not a rocket science. It is even easier than participating in “Kya Aap Paanchvi Pass Se Tez Hain?” and winning few lakhs of rupees.

And finally before I end this post, I want to share an open secret of success. Winning is important and losing is even more important. Collaborate every win and celebrate every loss. As the SRK said in one of his movies… Kabhi kabhi kuch pane ke liye kuch khona bhi padta hain, Aur haar ke jeetane wale ko baazigar kehte hain… So my dear friends, sometimes you can even learn few good things from the people you never met and I don’t mind accepting the fact that I have learnt a lot from each one of them – the Eklavya way!

Make winning a habit. Just do it! And do it in style… who you want to follow SRK, Steve or me! Choice is yours…

God Bless! Take care and see you soon.