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By Ganapathy Viswanathan on Dec 11, 2008 in Indian PR industry, communication, industry | comments(9)
Few days’ back I happen to read a piece in one of the news papers which had highlighted how clients are seriously viewing about their relationship with their PR consultants and partners. I completely disagree in what was mentioned in that story. On the contrary brands must seriously view other communication tools to keep their [...]
By Shael Sharma on Jul 15, 2008 in Corporate Communications, Employment, Indian PR industry, Online PR, PR jobs, PR professionals, blog, branding, clientservicing, communication, industry, industry news | comments(8)
Against the background of this carnage in corporate India, the bean counters are finally seeing resurgence, like desert plants, they have waiting out the decade of exuberance. Today they are rising like the proverbial phoenix from the ashes, and promise to be the bane of many brands, marketing campaigns and other assorted still born initiatives. Austerity is back like the rude shock of a cold water bath in the freezing winter!
