#PRdebate: Can PR step up to the digital challenge? – If by ‘the PR industry’ you mean traditional agencies or ‘the dinosaurs that run PR who don’t get the significance of digital’, as James Warren put it, then i agree PR has already lost. But if we’re talking about the growing band of smart new [...]

The Domino’s Effect – Domino’s brand cultivated over 49 years…damaged in 30 minutes or less. The latest viral video on the Web today isn’t related to an upcoming summer blockbuster, nor the next Chocolate Rain sensation or even the next Obama Girl. Today’s social video frenzy is a real time case study of what happens [...]

Moving PR forward – Press releases will be dead within 24 months. The smart agencies are realising that they have to play in this world and anyone can now play in it….. 70k people are doing their own PR using these tools. Dedicated people read the blogosphere just like you used to [...]

Measuring Social Media ROI: Does size matter? — Mark Hayward – Do you use (or want to use) social media to promote your business but wonder how in the heck you measure its effectiveness to bring in more customers and make more sales?
Micro Persuasion: Forrester Says Paying Bloggers is OK Provided There are Disclosures – [...]

Ads in Google News Turn it into a PR Playground – Last week an eagle-eyed reader alerted SEO blogger Barry Schwartz that one advertiser tried to use Google News sponsored links as a way spread fake news – in this case a false rumor that President Obama was killed. The ad, Schwartz notes, was pulled [...]

How to Present While People are Twittering – People used to whisper to each other or pass hand-scribbled notes during presentations. Now these notes are going digital on Twitter or via conference-provided chat rooms. So the next time you present at a conference, instead of being confronted by a sea of faces looking at you, [...]