Esha News has started this initiative where each client for each PR agency can have their own webspace and can access provide access to the team and the client. The monitoring agency has started to understand and value of real time delivery clips, specially during a crisis situation, when you need coverage, even before it happens. (Pun Intended).

As a execution person or the Associate, when you have ordered a cd to view the television coverage as to where all they have appeared. You are all excited to showcase your work to your seniors, you know you have done a good job, you want leverage this initiative as a team in front of the client. And what happens, the courier walla has misplaced the CD some where, and you do not know what to do next… sounds familiar.

Esha News has clearly understood the pain points that the PR agency goes through, where the CD does not reach on the designated time or there is late delivery of clips. To see the advantage in better light of this service or as PR professionals how we leverage on this

• With this especially with the instant uploading of clips on a daily basis , we can access it, once the coverage has appeared on television. Don’t know exactly what is the time gap between coverage being on air and the coverage being uploaded and being able to viewed by all.
  
• As multi-city teams, we will be able to access the clips across the cities with no geographical restrictions. Accessing these clips and reports will also not have any time barrier, specially with respect to international assignments. So you share email and let them have a look at the coverage, while you are sleeping.
  
• The client servicing team can download these reports on to their desktop. Download facility adds the icing on the cake, the videos can get attached to the presentation, and have the wow effect. Situation: The review starts with how we achieved, what we achieved, graphs and then videos once they get attached to the presentation, you have the audio-visual presentation, you surely have won the client.
  

• The client servicing team can view clips almost instantly and share it with their clients. Specially at a time of crisis, where information becomes the key and the holder of this information is the king. You exactly know how the media has reacted to the situation. and now you can take the neccessary and pre-defined action.
  

• The team need not worry about the making multiple copies of the clips, since the clips are stored on the server for over 30 days with each PR agency having its own individual webpage and webspace with unique logins for each client.

Let me know, if you find any more advantages of this service. These advantages have been penned down only because "i was there" and faced these issues.